Mobile Usage

Join us at the Pivot Conference - NYC Oct 17 - 19

As a media sponsor of the Pivot Conference, a Quidget campaign ran on multiple business sites including BrandWeek, BusinessInsider and VnueMedia. Pivot is a marketing conference for brand marketers who seek to understand the style, attitudes, technologies and preferences of the 18–34 year old consumer as they make first-time brand choices.   More

Ripples from a Web 2.0 Summit

2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour.   More

  • Netpop | Pocket: Growing the Mobile Marketplace - 2009

    Mobile internet access increased by 36% in the U.S. last year, but the number of Americans who connect to the mobile web is still relatively low – 18 million age 13 and older. In China, more than 100 million age 13 and older connect to the web via mobile devices. Netpop | Pocket: “Growing the... more

    • PC Start-Up Time: Age of Impatience...or Finally, after so many years.

    Matt Richel and Ashlee Vance of the New York Times reported recently on an effort by leading PC manufacturers are cutting the time it takes for a PC to start up. Here's a link to their story.   More

    AT&T's pricing policy for IPhone 2.0

    Today's NYTimes coverage of the IPhone captured a moment in time. Not only did they cover the debut of a game-changing product, but the newspaper also presented a powerful convergence of at least three different contemporary, that is digital, spheres of business - digital publishing (hint: it's harder than ever), mobile business models in the U.S.   More

  • Netpop | Portraits: Full Report

    By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.

    Netpop | Portraits is the first dedicated multivariate segmentation... more