In a transactional world where companies sold stand-alone products, it was possible to wrap an ugly duckling in a stylish ad campaign and slick packaging to sucker a consumer into an impulse purchase. RONCO, for example, made a killing off of this strategy. Today, with social media and other digital word-of-mouth channels, it’s much more difficult to pull-off that strategy successfully. More
Group ParticipationWeb 2.0 Expo - Creating A Culture of Sharing - Join Us!Join us at Web 2.0 for a lively conversation about a topic that is increasingly important for a meaningful online experience. We will present data and discuss best-practices that will be useful for people building websites with social media components and those who contribute or reuse content online. We hope to see you there! Ripples from a Web 2.0 Summit2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour. More
A Viral-Spiral of Upward Support for Obama
1.The Internet helped Obama win-over more supporters than McCain
2.Obama supporters age 18-30 use the Internet more than McCain supporters of the same age These confluent finding from Netpop | Vote 2008 come to mind as I scour post-election results for signs of what this election says about technology, culture and America’s future. More
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