Self-Expression

Exploiting Consumer Ignorance No Longer Works – Especially for Facebook

In a transactional world where companies sold stand-alone products, it was possible to wrap an ugly duckling in a stylish ad campaign and slick packaging to sucker a consumer into an impulse purchase. RONCO, for example, made a killing off of this strategy. Today, with social media and other digital word-of-mouth channels, it’s much more difficult to pull-off that strategy successfully.   More

Netpop 2011 Reports

We're excited to be rolling-out a series Netpop reports on social media. Word is already getting out thanks to USA Today and More

  • Netpop | Connect: Social Animals 2011 China

    This report is part of a series that examines important 2011 themes surrounding social media, including privacy, motivations, and social marketing. Social media dominates in China, with over nine in 10 Chinese netizens participating in at least one social media activity. As in the U.S.,... more

    • Web 2.0 Expo - Creating A Culture of Sharing - Join Us!

    Join us at Web 2.0 for a lively conversation about a topic that is increasingly important for a meaningful online experience. We will present data and discuss best-practices that will be useful for people building websites with social media components and those who contribute or reuse content online. We hope to see you there!

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    Ripples from a Web 2.0 Summit

    2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour.   More

    A Viral-Spiral of Upward Support for Obama

    1.The Internet helped Obama win-over more supporters than McCain

    2.Obama supporters age 18-30 use the Internet more than McCain supporters of the same age

    These confluent finding from Netpop | Vote 2008 come to mind as I scour post-election results for signs of what this election says about technology, culture and America’s future.   More

  • Netpop | Play: Online Entertainment and New Content Discovery

    New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on... more

  • Netpop | Play: Communitainment: The Social Side of Entertainment Online

    This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content,... more

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