Community Sites

  • Netpop | Connect: Social Media Madness U.S. 2012

    Some love it. Some hate it. Many are reluctant addicts. Others are admittedly hooked with no intention of breaking the habit. Facebook.

    No matter who you are, or where you fall on the social spectrum, Facebook is a force. Facebook is to social media what MTV was to cable: A new media... more

    • Updated: The Long View on User Relationships

    In a transactional world where companies sold stand-alone products, it was possible to wrap an ugly duckling in a stylish ad campaign and slick packaging to sucker a consumer into an impulse purchase. RONCO, for example, made a killing off of this strategy. Today, with social media and other digital word-of-mouth channels, it’s much more difficult to pull-off that strategy successfully.   More

    Netpop 2011 Reports

    We're excited to be rolling-out a series Netpop reports on social media. Word is already getting out thanks to USA Today and More

  • Netpop | Connect: Social Animals 2011 China

    This report is part of a series that examines important 2011 themes surrounding social media, including privacy, motivations, and social marketing. Social media dominates in China, with over nine in 10 Chinese netizens participating in at least one social media activity. As in the U.S.,... more

    • Join us at the Pivot Conference - NYC Oct 17 - 19

    As a media sponsor of the Pivot Conference, a Quidget campaign ran on multiple business sites including BrandWeek, BusinessInsider and VnueMedia. Pivot is a marketing conference for brand marketers who seek to understand the style, attitudes, technologies and preferences of the 18–34 year old consumer as they make first-time brand choices.   More

    Web 2.0 Expo - Creating A Culture of Sharing - Join Us!

    Join us at Web 2.0 for a lively conversation about a topic that is increasingly important for a meaningful online experience. We will present data and discuss best-practices that will be useful for people building websites with social media components and those who contribute or reuse content online. We hope to see you there!

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    Ripples from a Web 2.0 Summit

    2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour.   More

    Social Networks Coping with the Cool Factor

    The coverage of our recent Social Networking report in the blogosphere is gratifying to see. Thanks to all of you who read and commented on the report. Links to two of the blogs that covered the report are posted below, if you’re interested.

    Much of the interest/discussion seems to have centered on Part 2 of the report, that is, the comparison between Facebook and MySpace.   More

  • Netpop | Connect: Social Networkers 2008

    Netpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue... more

  • Netpop | Play: Online Entertainment and New Content Discovery

    New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on... more