In a transactional world where companies sold stand-alone products, it was possible to wrap an ugly duckling in a stylish ad campaign and slick packaging to sucker a consumer into an impulse purchase. RONCO, for example, made a killing off of this strategy. Today, with social media and other digital word-of-mouth channels, it’s much more difficult to pull-off that strategy successfully. More
CommunitainmentWeb 2.0 Expo - Creating A Culture of Sharing - Join Us!Join us at Web 2.0 for a lively conversation about a topic that is increasingly important for a meaningful online experience. We will present data and discuss best-practices that will be useful for people building websites with social media components and those who contribute or reuse content online. We hope to see you there! Ripples from a Web 2.0 Summit2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour. More
Social Networks Coping with the Cool FactorThe coverage of our recent Social Networking report in the blogosphere is gratifying to see. Thanks to all of you who read and commented on the report. Links to two of the blogs that covered the report are posted below, if you’re interested. Much of the interest/discussion seems to have centered on Part 2 of the report, that is, the comparison between Facebook and MySpace. More Netpop at the New Communications ForumI had the opportunity to participate at the New Communications Forum conference and enjoyed hearing about the case studies involving the collection and analysis of social media. Went to a presentation provided by Tim Westergren, the founder of Pandora. If only he knew how important Pandora is in our office. We've mashed a few stations together and it keeps everybody happy. More |
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