Are people using the web more for fun? You bet! In fact, more than 165 million people consume entertainment online every week.
Since 2006, the percent of Americans who go online for entertainment has grown 106 percent. Today, 86 percent of the U.S. online population enjoy some form of online entertainment on a weekly basis – i.e.
As a media sponsor of the Pivot Conference, a Quidget campaign ran on multiple business sites including BrandWeek, BusinessInsider and VnueMedia. Pivot is a marketing conference for brand marketers who seek to understand the style, attitudes, technologies and preferences of the 18–34 year old consumer as they make first-time brand choices.
2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour.
Netpop is featured in the April issue of Quirk's Marketing Research Review. Our article - "The Role of the Internet in Brand Discovery" - clarifies the new shopping paradigm and how consumers uncover new purchasing options during the buying process. Download the .pdf.