Entertainment

Some Online Fun ... Just In Time For Summer

Are people using the web more for fun? You bet! In fact, more than 165 million people consume entertainment online every week.

Since 2006, the percent of Americans who go online for entertainment has grown 106 percent. Today, 86 percent of the U.S. online population enjoy some form of online entertainment on a weekly basis – i.e.   More

Join us at the Pivot Conference - NYC Oct 17 - 19

As a media sponsor of the Pivot Conference, a Quidget campaign ran on multiple business sites including BrandWeek, BusinessInsider and VnueMedia. Pivot is a marketing conference for brand marketers who seek to understand the style, attitudes, technologies and preferences of the 18–34 year old consumer as they make first-time brand choices.   More

Ripples from a Web 2.0 Summit

2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour.   More

  • Netpop | Play: Online Entertainment and New Content Discovery

    New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on... more

  • Netpop | Play: Communitainment: The Social Side of Entertainment Online

    This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content,... more

  • Netpop | Play: Entertainment Content, Media & Devices in the Digital Age

    With content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the... more

    • Netpop Featured in April Issue of Quirk's

    Netpop is featured in the April issue of Quirk's Marketing Research Review. Our article - "The Role of the Internet in Brand Discovery" - clarifies the new shopping paradigm and how consumers uncover new purchasing options during the buying process. Download the .pdf.   More

    My Contemporary Media Platform

    I can’t help but cringe when a site is said to “resemble a portal like Yahoo and AOL." Such is the way News Corp. exec, Peter Chernin, describes MySpace. From MySpace to YourSpace, New York Times.   More