Devices/Mobile

  • Netpop | Pocket: Growing the Mobile Marketplace - 2009

    Mobile internet access increased by 36% in the U.S. last year, but the number of Americans who connect to the mobile web is still relatively low – 18 million age 13 and older. In China, more than 100 million age 13 and older connect to the web via mobile devices. Netpop | Pocket: “Growing the... more

    • PC Start-Up Time: Age of Impatience...or Finally, after so many years.

    Matt Richel and Ashlee Vance of the New York Times reported recently on an effort by leading PC manufacturers are cutting the time it takes for a PC to start up. Here's a link to their story.   More

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  • Netpop | Pocket: Current Pocket-Net Users

    This section portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop | Portraits to... more

  • Netpop | Pocket: Pocketing the Internet Today

    Over 100 million Americans aged 13 and older currently access the Internet through a broadband connections, yet only five percent of these Broadbanders - roughly five million Americans - used their cell phone or PDA to access the Internet in the month prior to this study. This section analyzed how... more

  • Netpop | Pocket: Full Report

    Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices.

    Netpop | Pocket looks at the use... more

  • Netpop | Play: Broadband Play

    Today's media landscape is virtually unrecognizable from what it was a generation ago. We are facing a proliferation of media channels and devices, many of them created or enabled by the Internet. This statistical "snapshot" pictures how broadbanders allocate their spare time,... more

  • Netpop | Play: Full Report

    This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.

    With an ever-growing array of fan sites and online marketing vehicles,... more