General Internet Usage

Ripples from a Web 2.0 Summit

2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour.   More

  • Netpop | Nations: The Great Social Wall of China

    Netpop | Nations: “The Great Social Wall of China” uncovers the demographics and usage behaviors of Chinese netizens, including participation in social media and its influence on purchase decisions. The report includes:
    • Demographic profile of China and U.S. broadband... more

    • Tired: Exchange Outages | Wired: Gmail Cloud Latency

    Back in the day, at least there was an IT department to harrass. Now, the company blog is the place to complain about the lack of email availability. Read more about the problem some companies are experiencing.   More

  • Netpop | Connect: Social Networkers 2008

    Netpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue... more

    • A Viral-Spiral of Upward Support for Obama

    1.The Internet helped Obama win-over more supporters than McCain

    2.Obama supporters age 18-30 use the Internet more than McCain supporters of the same age

    These confluent finding from Netpop | Vote 2008 come to mind as I scour post-election results for signs of what this election says about technology, culture and America’s future.   More

    PC Start-Up Time: Age of Impatience...or Finally, after so many years.

    Matt Richel and Ashlee Vance of the New York Times reported recently on an effort by leading PC manufacturers are cutting the time it takes for a PC to start up. Here's a link to their story.   More

    Netpop at the New Communications Forum

    I had the opportunity to participate at the New Communications Forum conference and enjoyed hearing about the case studies involving the collection and analysis of social media. Went to a presentation provided by Tim Westergren, the founder of Pandora. If only he knew how important Pandora is in our office. We've mashed a few stations together and it keeps everybody happy.   More

    Netpop Featured in April Issue of Quirk's

    Netpop is featured in the April issue of Quirk's Marketing Research Review. Our article - "The Role of the Internet in Brand Discovery" - clarifies the new shopping paradigm and how consumers uncover new purchasing options during the buying process. Download the .pdf.   More

    My Contemporary Media Platform

    I can’t help but cringe when a site is said to “resemble a portal like Yahoo and AOL." Such is the way News Corp. exec, Peter Chernin, describes MySpace. From MySpace to YourSpace, New York Times.   More