Blogs

  • Netpop | Connect: Social Animals 2011 China

    This report is part of a series that examines important 2011 themes surrounding social media, including privacy, motivations, and social marketing. Social media dominates in China, with over nine in 10 Chinese netizens participating in at least one social media activity. As in the U.S.,... more

    • Web 2.0 Expo - Creating A Culture of Sharing - Join Us!

    Join us at Web 2.0 for a lively conversation about a topic that is increasingly important for a meaningful online experience. We will present data and discuss best-practices that will be useful for people building websites with social media components and those who contribute or reuse content online. We hope to see you there!

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  • Netpop | Connect: Media Shifts to Social 2009

    The impact of social media is just beginning. Market trends and customer opinion are being shaped by end users more rapidly and with greater impact on business than ever before. Netpop | Connect: Media Shifts to Social, a new report from Netpop Research, provides important insights into social... more

    • A Viral-Spiral of Upward Support for Obama

    1.The Internet helped Obama win-over more supporters than McCain

    2.Obama supporters age 18-30 use the Internet more than McCain supporters of the same age

    These confluent finding from Netpop | Vote 2008 come to mind as I scour post-election results for signs of what this election says about technology, culture and America’s future.   More

  • Netpop | Play: Communitainment: The Social Side of Entertainment Online

    This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content,... more

    • Netpop at the New Communications Forum

    I had the opportunity to participate at the New Communications Forum conference and enjoyed hearing about the case studies involving the collection and analysis of social media. Went to a presentation provided by Tim Westergren, the founder of Pandora. If only he knew how important Pandora is in our office. We've mashed a few stations together and it keeps everybody happy.   More

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  • The Role of the Internet for Communication

    Do you know that 90% of Broadbanders send email regularly and 62% watch television (US 2006) regularly? Do you know how many people they connect with regularly online? Are blogs and forums as popular as some might have you believe? Like a map, this Netpop Guide points you to graphs... more

  • Netpop | Portraits: Impact on the Modern Market

    By virtue of the interactive features inherent in the Internet, Broadbanders are at the forefront of the modern marketplace. This report examines why Broadbanders are an influential segment of the population and the impact of their influence on shopping, advertising, brands and... more

  • Netpop | Portraits: Full Report

    By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.

    Netpop | Portraits is the first dedicated multivariate segmentation... more