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Ripples from a Web 2.0 Summit

2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour.   More

  • Netpop | Connect: Media Shifts to Social 2009

    The impact of social media is just beginning. Market trends and customer opinion are being shaped by end users more rapidly and with greater impact on business than ever before. Netpop | Connect: Media Shifts to Social, a new report from Netpop Research, provides important insights into social... more

    • A Viral-Spiral of Upward Support for Obama

    1.The Internet helped Obama win-over more supporters than McCain

    2.Obama supporters age 18-30 use the Internet more than McCain supporters of the same age

    These confluent finding from Netpop | Vote 2008 come to mind as I scour post-election results for signs of what this election says about technology, culture and America’s future.   More

  • Netpop | Play: Communitainment: The Social Side of Entertainment Online

    This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content,... more

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  • The Role of the Internet for Communication

    Do you know that 90% of Broadbanders send email regularly and 62% watch television (US 2006) regularly? Do you know how many people they connect with regularly online? Are blogs and forums as popular as some might have you believe? Like a map, this Netpop Guide points you to graphs... more