Word-of-Mouth

Ripples from a Web 2.0 Summit

2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour.   More

  • Netpop | Play: Online Entertainment and New Content Discovery

    New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on... more

    • My Contemporary Media Platform

    I can’t help but cringe when a site is said to “resemble a portal like Yahoo and AOL." Such is the way News Corp. exec, Peter Chernin, describes MySpace. From MySpace to YourSpace, New York Times.   More

  • Netpop | Play: Content Creation

    Chat rooms and message boards have enabled online conversations and collaboration since the days of Web 1.0. Today, personal profiles, blogs, photo collections and audio and video streams can be created, shared and responded to with equal facility. Evaluating a list of different activities... more

  • Netpop | Play: Pull-Based Marketing

    Whereas traditional media "pushed" content to passive audiences, the Internet enables audiences to actively "pull" the content they want, when and where they want it. Comparing the use of online sources with offline sources and analyzing sites by category, this report indicates... more

  • Netpop | Play: Full Report

    This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.

    With an ever-growing array of fan sites and online marketing vehicles,... more