Advertising

Join us at the Pivot Conference - NYC Oct 17 - 19

As a media sponsor of the Pivot Conference, a Quidget campaign ran on multiple business sites including BrandWeek, BusinessInsider and VnueMedia. Pivot is a marketing conference for brand marketers who seek to understand the style, attitudes, technologies and preferences of the 18–34 year old consumer as they make first-time brand choices.   More

Ripples from a Web 2.0 Summit

2009 was an exciting year at the Web 2.0 Summit. From the battle for real-time search between Bing and Google and platform vs. content presentations from Adobe and AOL, news broke every hour.   More

  • Netpop | Pocket: Growing the Mobile Marketplace - 2009

    Mobile internet access increased by 36% in the U.S. last year, but the number of Americans who connect to the mobile web is still relatively low – 18 million age 13 and older. In China, more than 100 million age 13 and older connect to the web via mobile devices. Netpop | Pocket: “Growing the... more

  • Netpop | Connect: Social Networkers 2008

    Netpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue... more

    • The Dark Ages of Online Advertising (circa 2009)

    Let’s face it: We might as well skip the holiday shopping season altogether. If Best Buy is already reporting drops in consumer spending of “seismic” proportions, Americans might actually exult in being thrifty this year. Imagine that! Santa goes on a strict diet. I see fashion magazine touting the virtues of "Depression Era Gray.   More

    AT&T's pricing policy for IPhone 2.0

    Today's NYTimes coverage of the IPhone captured a moment in time. Not only did they cover the debut of a game-changing product, but the newspaper also presented a powerful convergence of at least three different contemporary, that is digital, spheres of business - digital publishing (hint: it's harder than ever), mobile business models in the U.S.   More

    Netpop Featured in April Issue of Quirk's

    Netpop is featured in the April issue of Quirk's Marketing Research Review. Our article - "The Role of the Internet in Brand Discovery" - clarifies the new shopping paradigm and how consumers uncover new purchasing options during the buying process. Download the .pdf.   More

    TED-U: Tour of the China Web

    TED 2008 came and went last week with all the laughs, tears and amazing insights one would expect from such an assemblage of inventors, scientists, writers, philosophers and global visionaries. If you haven’t heard of TED, you must visit the TED site and indulge in a few of the TED Talks posted there.   More

  • Netpop | Shop: Emerging Sources

    Nine percent or 8.2 million Broadbanders attribute a recent purchase decision to at least one source of user-generated content online, and seven percent - or 6.4 million Broadbanders - say some form of online advertisements influenced a recent purchase decision. In-depth comparisons across... more

  • Netpop | Shop: Full Report

    Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do... more