Browse by Topics

Netpop Reports

From time to time, our interest in tracking important trends prompts us to conduct research of our own. These studies typically result in ad-hoc reports that are made available for sale.

These reports are a great opportunity for marketers and product people to understand the perspectives of the NetPopulation.

Explore the reports below, or browse by topic, and find out more about the markets around you:

Most Recent

  • Netpop | Pocket: Smartphone Nation China 2011

    The online experience is migrating to a smaller screen, driven by mobile devices and the desire among users for constant connectivity—to be always ‘on’ and ‘on-the-go’. Smartphones are prompting this shift, fueling greater Internet usage overall.

    Smartphone Nation,... more

  • Netpop | Pocket: Smartphone Nation U.S. 2011

    The online experience is migrating to a smaller screen, driven by mobile devices and the desire among users for constant connectivity—to be always ‘on’ and ‘on-the-go’. Smartphones are prompting this shift, fueling greater Internet usage overall.

    Smartphone Nation,... more

  • free
    Netpop | Connect: Trust is Social Currency 2011

    Netpop | Connect: Trust is Social Currency is available for free! To get a copy, please first register by clicking here, then come back to this page to download the report.

    Social media is growing in the... more

    • more

    Free

  • free
    Netpop | Snapshot

    This free report can be accessed by logging in or registering.

     

    This Report provides an overview of 5 segments that comprise the broadband population, including demographic and attitudinal data to help illustrate various approaches to the Web. ... more

    • more

    Play

  • Netpop | Play: Online Entertainment and New Content Discovery

    New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on... more

  • Netpop | Play: Communitainment: The Social Side of Entertainment Online

    This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content,... more
    • more

    Shop

    more

    Nations

    more

    Response

  • Netpop | Response: Response by Psychographic Profiles

    Netpop | Portraits provides a segmentation analysis of the broadband population. Applying these segments to Netpop | Response shows how a users' overall attitudes and orientation to the Internet impacts response to online... more

  • Netpop | Response: Response by Site Category & Demographics

    Of the 118 personal interest categories covered in this study, 53 of them generated at least 100 site mentions. Revealing what interests lead to high response scores, this section also compared response scores between shopping sites and other major category sites, high and low-traffic... more

    • more

    Pocket

  • Netpop | Pocket: Current Pocket-Net Users

    This section portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop | Portraits to... more

  • Netpop | Pocket: Second Screen Loyalists

    We asked broadband users who are not using a mobile device to go online about the types of online activities they would be most interested in doing through their cell phone or PDA, assuming it were easy and affordable. Comparing current users' actual use and non-users' expectations, mobile... more

    • more

    Connect

  • free
    Netpop | Connect: Trust is Social Currency 2011

    Netpop | Connect: Trust is Social Currency is available for free! To get a copy, please first register by clicking here, then come back to this page to download the report.

    Social media is growing in the... more

  • free
    Netpop | Connect: Social Face-Off 2011

    Netpop | Connect: Social Face-Off is available for free! To get a copy, please first register by clicking here, then come back to this page to download the report.

    This report is part of a series that examines important... more

    • more