In the Media
Broadband users spend nearly half their free time online, Netpop says
Broadband Draws Entertainment Traffic
By Enid Burns
Media consumption has shifted from traditional media to digital, finds Netpop Research, a syndicated division of media-screen.
In a typical month, the average person spends about 30 percent of
A social element has evolved from these new content consumption
About a quarter of respondents say they are motivated to post
The report dubs this form of social media "communitainment," or the
"What's happening with the computer screen is not only are they able
The online survey was fielded in August 2007 and consisted of 4,068 broadband users aged 13 or older in the United States.
Netpop: Consumers go online for entertainment news
Pop culture is a crazy, revenue driving machine but did you know
Especially for younger consumers (aged 13 - 34 years), online
Also, consumers are listening to audio files (30%), watching video content (48%) or reading print content (37%).
“Increasingly, the medium is no longer the message for entertainment
What this indicates is that marketers need to really begin looking
Newsweek: These Surfers Do It Their Own Way
These Surfers Do It Their Own Way
New data suggest China isn't lagging on Internet social networking. It's just innovating differently.
Ryan Pyle / Corbis
Plugged In: A young man in Hangzhou, China, surfs the Web
Dec 24, 2007 Issue | Updated: 1:12 p.m. ET Dec 15, 2007
Herman Tang is just the kind of customer tech companies in China are trying to woo. He's a twentysomething student at a topnotch Beijing university, and he's adept at using all the latest Internet technologies. He joined the Chinese social-networking service Xiaonei, which allows members to post opinions and comment on each other's personal pages. He's checked out the English-language site Facebook, which is looking for a foothold in Asia's biggest market. But when it comes to keeping in touch with his friends, Herman says both sites are too "passive." He prefers the immediacy of instant messaging, from his PC at home and his cell phone when he's on the go. With IM, he says, "you can connect with anyone, any time—that's what makes it great."
Herman's not alone: China's Internet audience has, for the most part, given sites like Facebook and MySpace the cold shoulder. Even local Chinese sites like Xiaonei or 51.com have failed to establish big national followings. What may seem on the surface to be a stubborn backwardness on the part of the Chinese, however, could also be interpreted as a viable alternative to Western-style social networking. Many experts are starting to think that the Chinese are leading the way to a new kind of social Internet—one that emphasizes the kind of instant communication that Herman and his friends prize so highly. Recent surveys leave little doubt that a different kind of Internet culture is emerging in China—younger, more devoted, more addicted to speed and intimacy than its Western counterparts. With tens of millions of Chinese gaining access to broadband each year, says a recent study by the Internet research firm [Media-Screen and it's tracking study titled] Netpop comparing China and the United States, "Chinese have the potential to shape Web commerce and culture far beyond their own country."
Read the rest of the story here.
Adweek: Surveying the Scenesters: China in the Web 2.0 World
November 19, 2007
By Gregory Solman
NEW YORK Despite a fourfold difference in
population, the broadband markets in the U.S. and China are remarkably
comparable, with 107 million users in China and 101 million here. But,
according to the first Media-Screen Netpop survey of 4,000 Chinese
broadband users, that is where the similarities end.
For these reasons, the
survey's authors contend that China's broadband users
disproportionately influence the consumer marketplace. Josh Crandall,
managing director of the San Francisco-based research firm, said this
population is already "very comfortable with user-generated content.
One of the biggest surprises was the diversity and volume of content
that the Chinese are contributing—they're very active with blogging, in
forums and on discussion boards."
Read the rest of this story at Adweek by clicking on the title above.
Adotas: Netpop Takes The Veil Off The Chinese Market
Netpop.com, a consumer market-data web site, recently came out with
One of the major findings was that user-generated content influences
Ad Age: Mobile-Marketing Plans Meet Unlikely Opponent: Telecoms
Start-Ups Push to Subsidize Phone Apps With Ads, but That Strategy Could Strip Carriers of Billions in Revenue
Published: November 12, 2007
Is corporate greed stifling mobile marketing's potential?
Clipped from the full article:
Not for the family
His firm conducted a study of more than 4,000 consumers, and
Mr. Crandall said carrier pricing policies for data plans are
For the full article, click on the title to be directed to Ad Age.
ClickZ: China's Online Population Adapts Internet with Speed
While China's general population has been online for less time than the U.S., online social media and research are quickly becoming a purchase decision tools in the world's most populus country. A report, "Netpop China," released this month by Netpop, look at Internet usage in China, and key differences with the U.S. Internet population.
User-generated content plays a role in purchase decisions in China, as 58 percent of purchases are influenced by consumer reviews and ratings sites, forums and discussion boards, blogs, and other social media sites. In contrast, about 19 percent of purchase decisions in the U.S. are influenced by user-generated content.
"We see China surpasses the U.S. in looking to content that's been uploaded by individuals, and also with regards to shopping, the number of hours spent researching shopping in the U.S. on average is 2.9 hours. In China it is 3.4 hours spent online for a particular purchase," said Josh Crandall, managing director of Media Screen, the research organization that released the Netpop report.
Read the complete article by clicking on the title and visiting ClickZ.
BizReport: Chinese adopt Web 2.0 faster than Americans
Blogs to Podcasts, online users in China are adopting Web 2.0
Marketing Charts: Chinese Surpass Americans in Web 2.0 Use
Chinese consumers have dramatically surpassed Americans in adopting
The Chinese-consumer behavior data have broad implications for