Netpop Research has released a report that says that around 40 million Americans contribute to social networking sites. 76% of all US broadband users actively contribute to social media sites, and 29% regularly contribute to social networks. Read the full article.

A report, "Social Networkers U.S., Who they are and what they mean for next-generation online advertising," released by Netpop Research finds a rise in the amount of time consumers spend on social networking sites over the past two years. Read the full article.

Social networking may be nearing the saturation point, but it still offers advertisers an interesting avenue. Because social networks are still growing substantially, marketers have the chance to fully engage the social audience. Read the full article.

According to a new report from Netpop Research, 76% of all U.S. broadband users actively contribute to social media sites in one form or another, and 29% contribute regularly to social networking sites. Among these social networkers, Facebook is quickly catching up to MySpace, though iMeem, LastFM, Digg, and LiveJournal are also very popular with college students. The report also compares the online habits of these social networkers with those broadband subscribers who choose not to contribute to social media sites and finds a number of very interesting differences. Read the full article.