In the Media

Marketing Charts: Social Networking Grows 93%; Communication Becomes Entertainment

Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18%, to 32% of total online time, according to a new report from Netpop Research, LLC that delves into social networking trends and habits. Read the full article.

ClickZ News: Social Media Becomes Prevalent in China

Eighty percent of respondents describe the Internet in China as social, according to "Media Shifts to Social: China," released by Netpop Research. Read the full article.

MediaPost Research Brief: Web Users Shaping Consumer Opinion

According to a new report from Netpop Research, "Media Shifts to Social," the percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%. Read the full article.

BusinessWeek: When Skittles Met Twitter

More than 1,000 companies are social. Read the full article.

The Industry Standard: A portrait of social media contributors: young, eager to share, and armed with multiple devices

The heaviest contributors to the Web 2.0 environment -- the people who upload YouTube videos, keep blogs, and tag articles, tend to be youngish, outside the middle class, and equally likely to be men or women. Read the full article.

Marketing Pilgrim: Social Networking Up 93% Since 2006

Market research firm Netpop has released a new study today that suggests that social media is expanding at a fast pace. Read the full article.

ClickZ News: More Time Spent Online Communicating Than Getting Entertained

As the number of people engaged in social media increases, people are more likely to be involved in communicating than seeking out entertaining activities online such as viewing Web sites for fun. That's according to "Media Shifts to Social," a Netpop Research report and follows a study on social networkers released in December. Read the full article.

USA Today: Older adults among newer members on social networking sites

Cate Riegner, vice president of Netpop Research, a San Francisco firm that studies online behavior, says social networking grew 93% in the two years between 2006 and 2008. Read the full article.

Typical SocNetters Address 110 People/Week; Spend $101 Online/Month

With 40 million active users in the US, social networking has grown 93% since 2006 — and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research LLC. Read the full article.

Social Networks the 'Movies' of the '09 Downturn: Netpop

Americans are spending almost twice as much time on social networks as they did two years ago, according to a new study by Netpop Research. Read the full article.