In the Media
Marketing Charts: Social Networking Grows 93%; Communication Becomes Entertainment
Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18%, to 32% of total online time, according to a new report from Netpop Research, LLC that delves into social networking trends and habits. Read the full article.
ClickZ News: Social Media Becomes Prevalent in China
Eighty percent of respondents describe the Internet in China as social, according to "Media Shifts to Social: China," released by Netpop Research. Read the full article.
MediaPost Research Brief: Web Users Shaping Consumer Opinion
According to a new report from Netpop Research, "Media Shifts to Social," the percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%. Read the full article.
BusinessWeek: When Skittles Met Twitter
More than 1,000 companies are social. Read the full article.
The Industry Standard: A portrait of social media contributors: young, eager to share, and armed with multiple devices
The heaviest contributors to the Web 2.0 environment -- the people who upload YouTube videos, keep blogs, and tag articles, tend to be youngish, outside the middle class, and equally likely to be men or women. Read the full article.
Marketing Pilgrim: Social Networking Up 93% Since 2006
Market research firm Netpop has released a new study today that suggests that social media is expanding at a fast pace. Read the full article.
ClickZ News: More Time Spent Online Communicating Than Getting Entertained
USA Today: Older adults among newer members on social networking sites
Typical SocNetters Address 110 People/Week; Spend $101 Online/Month
Social Networks the 'Movies' of the '09 Downturn: Netpop