In the Media
ReadWriteWeb: Despite Banning Twitter, 92% of China Netizens Use Social Media
According to a recent report, Chinese netizens are twice as likely to use chat and three times more likely to micro-blog, blog and use video conference than American users. Read the full article.
iMedia Asia: How do Asian consumers make purchase decisions?
According to a recent Google study, they rely on the internet to find out more about a product they want to buy, but stop short at purchasing online. Read the full article.
MediaBuyerPlanner: Mobile Marketing to Leap 26% this Year
Mobile internet access increased 36% in the U.S. last year, and the number of Americans (ages 13+) with mobile internet access is 18 million, according to Netpop. Read the full article.
TI INSIDE Online: Internet já é o segundo canal de solicitação de produtos financeiros, diz estudo
Uma pesquisa mundial realizada pela Netpop Research apurou que a internet é usada ativamente no processo de pesquisa e decisão por produtos financeiros. Read the full article (in Portuguese).
Internet Retailer: What Obama means for e-commerce
The first BlackBerry-wielding president is pro-technology but also pro-privacy, and he’s backed by a strong Democratic majority in Congress. That means Washington could have a big impact on online retailers in the coming years. Read the full article.
MarketingVox: Mobile Inet Access Up 36%; Still Dwarfed by China
Mobile internet access increased by 36% in the US last year, but the number of Americans (18 million, ages 13+) that connect to the mobile web is still relatively low compared with the 100 million users who connect via mobile in China, according to a report from Netpop (via MarketingCharts). Read the full article.
Media Magazine: Google study unearths digital purchasing patterns
Eight out of 10 consumers in Singapore, Malaysia and Thailand conduct research online before purchasing in a retail store, according to a study by US-based research firm Netpop. Read the full article.
AdAge China: Mobile Web Usage Higher in China Than U.S.
A larger percentage of people in China use web-enabled phones than in the U.S. Read the full article.
The Industry Standard: China outnumbers U.S. mobile broadband users 5 to 1
China has 102 million broadband users who regularly access the Internet through mobile gadgets, according to a new report from research firm Netpop. Read the full article.
ClickZ News: Mobile Web Usage Higher in China Than U.S.
A larger percentage of people in China own Web-enabled phones than in the United States and they are also more likely to use them to access the Web. Read the full article.