Press Center |
In the MediaTales from the Social Networking GraveyardThe once-social-media darling, MySpace, is now full of vacant space; the Social media in China is breaking down barriersYoutube: Mexico Google Auto EventYouTube: Argentina Google Auto EventPresentation of automotive research by Netpop Research President Josh Crandall. Watch the video here. CNN Expansión: Aprende a medir tu éxito en Internet (In Spanish)No hay duda que vivimos en tiempos exponenciales, el crecimiento y ritmo de cambio a nuestro alrededor es cada vez más desequilibrante. Read the full article. Daily News & Analysis: Search engines are primary source to research for financial productsA research conducted by Netpop Research, LLC on behalf of Google India to understand the role of internet in the purchase of financial products revealed that search engines have become an indispensable tool in the purchase-decision process. Read the full article. India Times: Most use internet to research before buying financial productsInternet is emerging as one of the top destinations to find out more about financial products like insurance, banking services and Read the full article. iMedia Asia: The great social wall of ChinaApproach marketing in China from the inside-out, or risk being left outside the conversation. With government shutdowns of Western internet services dominating the headlines, companies are reminded of the challenges of doing business in China. But it isn't only the Chinese government causing problems for Western companies. Based on recent market research of China's expansive online population, fundamental differences in the profile of Chinese netizens contribute to the difficulties of marketing in that country. Understanding these differences is the first step to a successful strategy. Read the full article. The New York Times: China Lets A Hundred Social Networks Bloom (Sort of)We Yanks like to think we’re at the forefront of everything. But a study has found that when it comes to social media, Chinese users are ahead of us. Read the full article. Chinese vs. American consumers: Who is more mobile?According to a Netpop report, there are currently 102 million mobile consumers and 182 million web-enabled phones in China. Read the full article. |