This report is part of a series that examines important 2011 themes surrounding social media, including privacy, motivations, and social marketing.
Social media dominates in China, with over nine in 10 Chinese netizens participating in at least one social media activity. As in the U.S., micro-blogging is the shooting star with growth of over 280% in the last two years. China's online population of young people is increasingly mobile, and there is a bevy of Internet brands fighting for market share in the country's social media space.
The analysis parses data across multiple demographic subgroups (age, education, employment status, household income). It includes a psychographic segmentation of social media contributors into:
- Initiators
- Players
- Thought Leaders
Which "Social Animal" Are You?
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For the corresponding U.S. version of this report, please click here.
February 2011
Number of Tables and Figures: 15 Number of Pages: 21 |
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