Social media has created a new “Culture of Sharing” that requires trust, transparency, individual judgment and respect among users. 

More about our Web 2.0 Expo Panel:

For a group of individuals, typically strangers, to share their opinions online, an environment of trust, openness and respect is preferable. For a group of individuals, typically strangers, to share their content or created works online, an environment of trust, openness and respect is required. What are the barriers that currently prevent people from sharing their created works online and what can sites do to assuage these concerns?

In a 50-minute panel discussion, “Creating a Culture of Sharing” first examines the benefits and barriers to sharing online and whether content creators and users agree on how content can be used. Findings from a two-year study for Creative Commons, conducted by Netpop Research and funded by The Mellon Foundation, will be presented. The landmark study incorporates findings from more than 80 interviews with thought leaders and over 14,000 completed surveys with content creators and users to examine the issues surrounding reuse of copyrighted content online for over 60 specific commercial and not-for-profit use cases.

Following this introduction/overview, a panel discussion moderated by Netpop Research will commence with representatives from Creative Commons, prominent blogs and content sharing sites. The discussion will focus on the issues of attribution, copyright, “copyleft,” and how sites should work to establish a “Culture of Sharing” (or trust, openness and respect). This panel will be highly useful for people building websites with social media components (engineers, business operators, and community managers) and for individuals who contribute or reuse content online and share their opinions online to increase their personal or professional profiles.