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Netpop | Nations: “The Great Social Wall of China” uncovers the demographics and usage behaviors of Chinese netizens, including participation in social media and its influence on purchase decisions.
The report includes:
- Demographic profile of China and U.S. broadband users
- Internet penetration in China by geography
- Device of choice for Internet access
- Online activities and daily usage hours
- Social media usage and motivations
- Online sources for product research and raising awareness of new brands
- Preferred shopping website features
- Conclusions, implications and opportunities
A Powerpoint (.ppt) version can also be provided upon request for those who purchase the report. Please contact sales@netpopresearch.com for more information.
Sections: Introduction
Who They Are, What They Do, Why It Matters
What It Means, Why It Matters
Methodology
Netpop Attitudinal Segments
August 2009
Number of Tables and Figures: 37 Number of Pages: 38 |
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The price of this report is $295.00.
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