Click here to purchase the full report.
With government shutdowns of Western Internet services dominating the headlines, companies are reminded of the challenges of doing business in China. But the sheer size of China’s Internet population—numbering 304 million today and projected to grow to over 500 million by 2015—forces them to stay in the game.
The first of a two-part series, Netpop | Nations: “The Great Social Wall of China” uncovers the demographics and usage behaviors of Chinese netizens, including participation in social media and its influence on purchase decisions. The report reinforces the reality that the Chinese online population is not one to ignore and non-Chinese companies should not miss the opportunity to be a part of the conversation.
Click here to purchase the full report.
Netpop | Nations: “The Great Social Wall of China” also includes:
- Demographic profile of China and U.S. broadband users
- Internet penetration in China by geography
- Device of choice for Internet access
- Online activities and daily usage hours
- Social media usage and motivations
- Online sources for product research and raising awareness of new brands
- Preferred shopping website features
- Conclusions, implications and opportunities
