《转向社交 - 中国》报告是用英文撰写的，但如果您有任何问题或需要翻译，请发电子邮件至support@netpopresearch.com。

The impact of social media is just beginning. Market trends and customer opinion are being shaped by end users more rapidly and with greater impact on business than ever before. This is especially true in China, where the world’s largest internet population is eagerly engaging with each other with a wide number of online communication channels. “Media Shifts to Social - China” provides important insights into social media trends among Chinese broadband users, informing companies of the new consumer media habits shaping businesses today.

The report includes:

• The popularity and frequency of use for 20 online and social media channels, such as photo-sharing, video-sharing, micro-blogging, social networking, tagging, wikis
• Comparison of light, medium and heavy social media users to understand the heaviest “influencers” and how are their usage habits and motivations differ from less active users
• Public versus private sharing of Web 2.0 comments and content: who shares publicly online and what motivates their Web 2.0 involvement
• Profile of five Chinese Web 2.0 brands: (Photo.163.com, Tianya.cn, Tudou, Blogcn, and MOP.com) and four international Web 2.0 brands (Flickr, Twitter, Windows Live, and Youtube) to identify the types of users and unique motivations that drive usage of these sites
• Conclusions and implications

Sections:

Introduction
Social Media Modes
Contributed Content
Who Contributes
Web 2.0 Brands
What It Means
Methodology
Netpop Attitudinal Segments

March 2009