46 Million Chinese Broadbanders Use Social Networking Sites Regularly – 15% More Than in the U.S.

Netpop Research reports that social networking is growing in popularity and influence in China. Fierce competition between native Chinese sites and global leaders for the mindshare of savvy, influential consumers who use the services, make the understanding of this rapidly developing market critical for global marketers. Titled “Netpop | Connect: Social Networkers China”, our latest report is based on 4269 interviews with Broadbanders in China.

The report also includes:

• Comparison of Social Networkers to non-social media users
• Comparison of the five leading social networking sites (Xiaonei, 51.com, Kaixin001, Myspace, and Facebook) in China
• Overview for CMOs eager to find effective ways of reaching consumers in social media spaces

See below for a sample of the report, or click here for more information and to purchase the report.

The Netpop | Connect U.S. report is also available here.

Netpop | Connect: Social Networkers China 2008