Netpop® Research reports that social networking is growing in popularity and influence in China. Today, 24 percent of all Chinese broadband users regularly participate in social networking – an increase of 9 percent since 2007 – and social networking sites were influential in 20 percent of users’ purchase decisions. The report also reveals a complex social networking market: Fierce competition exists between many local (Chinese) sites and global leaders Facebook and MySpace.

The report, which is available for purchase, includes:

• Comparison of Social Networkers to non-social media users
• Comparison of the five leading social networking sites (Xiaonei, 51.com, Kaixin001, Myspace, and Facebook) in China
• Overview for CMOs eager to find effective ways of reaching consumers in social media spaces

Sections:

The Social Landscape
Social Networkers: Who They Are
Facebook, Myspace, Xiaonei, 51.com, and Kaixin001: Who Goes Where
What It Means
Methodology
Netpop Attitudinal Segments

December 2008