Click here to purchase the full report.

With the rapid growth of social networkers since 2006, the importance for CMOs to understand those environments and working on new approaches to advertising will become increasingly important as social media consumption continues to increase. Our new report, Netpop | Connect: Social Networkers, includes interviews with 4384 broadband users in the U.S.

The report includes:

• Comparison of Social Networkers to non-social media users
• Comparison of Facebook users to MySpace users and users of both sites
• Overview for CMOs eager to find effective ways of reaching consumers in social media spaces

See below for a sample of the report, or click here to purchase the full version.