Netpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue for greater experimentation in social media advertising.

The report, which is available online to registered users for free until January 31, 2009, includes:

• Comparison of Social Networkers to non-social media users
• Comparison of Facebook users to Myspace users and users of both sites
• Overview for CMOs eager to find effective ways of reaching consumers in social media spaces 

Sections:

The Social Landscape
Social Networkers: Who They Are
Facebook vs. Myspace: Who Goes Where
What It Means
Methodology
Netpop Attitudinal Segments

December 2008