Netpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue for greater experimentation in social media advertising.
The report, which is available online to registered users for free until January 31, 2009, includes:
- Comparison of Social Networkers to non-social media users
- Comparison of Facebook users to Myspace users and users of both sites
- Overview for CMOs eager to find effective ways of reaching consumers in social media spaces
The Social Landscape
Social Networkers: Who They Are
Facebook vs. Myspace: Who Goes Where
What It Means
Netpop Attitudinal Segments
Number of Tables & Figures: 43
Number of Pages: 43
This report must be purchased separately.
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