No one can deny the Internet’s impact on local and global markets. People around the world turn to the Web first for all kinds of information, services, and entertainment. It’s hard to think of an aspect of life that isn’t mimicked, extended, or enhanced in some way by the Web. Add mobile devices to the mix, and the notion of “living online” has indeed become a reality.

For this reason, Netpop Research believes connected consumers – your users – are key to the creation and evolution of great products and marketing strategies. Their behaviors, perceptions and opinions are a critical force in the digital age, a force that companies must learn to understand and leverage more effectively. Netpop Research is dedicated to helping companies harness those connections and insights.

Our founders have been involved in the development and sale of digital products and services since 1995, when a tidal wave engulfed industry after industry: travel, finance, dating, games, music, advertising and, most recently, television and movies.

Since that time, the Netpop team has been involved in countless market studies of the Internet and its networked population.

What makes Netpop unique?

Our hands-on experience since the beginning led to our development of the three tenets of Netpop:

1. Know Your Digital Adopter.
2. Sometimes You Just Have to Ask.
3. Conversation is Key.

1. Know Your Digital Adopter

The axiom know your customer is just as true today as ever, particularly as it applies to the Facebook and Twitter generation. No group has a greater influence on friends and family, and the ultimate success or failure of products. The Digital Adopter embraces new communication and marketing channels, and dictates the tools of the future.

Sure, we can isolate Video Gamers, or Boomer TV Lovers, or NASCAR Dads. But the baseline characteristic that matters most is Digital. That is why Netpop focuses solely on interactive products and services and the people who use them. They are our target population because they represent the customers that matter most for companies with an eye toward the future.

2. Sometimes You Just Have to Ask

Transactional or click-stream data is incredibly informative. But, like any research tool, it has its limits. Some questions or research objectives simply require us to ask. Transactional data logs can tell us what people do online, but very little about why they do it or what they like to do (or buy) when they are offline. It's not that attitudes and perceptions are more important than actions. Rather, self-reported data complements transactional data by providing a holistic picture of the broader market.

3. Conversation is Key

The balance of power has shifted from a select group of major media providers to a decentralized model that gives independent, diverse voices equal airtime. Thus amateur voices bear increasing influence on consumer attitudes and purchase decisions, making it imperative for companies to listen to what consumers are saying, and to learn from what they have to say.

Netpop connects companies with users in innovative ways, helping companies listen and learn from the people who matter most.