Many skills are involved in the fielding and analysis of market data, including survey design, sampling, data collection, analysis, and reporting. At Netpop Research, we maintain a strong focus on the design and analysis of research. We concentrate on working closely with our clients to make sure studies are designed to achieve their objectives, and yield relevant and actionable results.

At the same time, we maintain relationships with a variety of top notch field collection firms and sample providers, enabling us to bring the right combination of vendors together effectively for every project. These relationships give us greater flexibility, which translates into higher quality and value for our clients.

QUANTITATIVE

Quantitative Research uses large samples and formal surveys to measure specific demographic, attitudinal and behavioral variables. The more definitive data yielded by quantitative studies is often used to verify the insights gleaned from qualitative research.

Online Surveys

• Telephone Surveys
• Proprietary Panels
• Central Site Intercept Interviews
• Analysis of Variance
• Factor/Cluster Analysis
• Conjoint Analysis
• Regression Analysis

Sample projects better suited for quantitative research:

• Psychographic Segmentation
• Feature Optimization
• Customer Satisfaction Tracking

QUALITATIVE

Qualitative Research uses small samples - often in groups or one-on-one interviews - and a conversational or ethnographic format to uncover the emotional and psychological subtleties that influence consumer preferences and purchasing behavior. They enrich quantitative data by revealing the why behind the numbers.

• Focus Groups (virtual and in-person)
• Traditional (8 to 10)
• Mini-Groups (4 to 6)
• Diads/Triads (2 to 3)
• One-on-One Interviews
• Usability Testing (virtual and in-person)
• Blind-Shopping/Store-Intercept
• Idea-Generating Sessions
• Consumer Diaries
• Advisory Boards (consumer or business)

Sample projects better suited for qualitative research:

• Interface Optimization
• Advertising + Sales Collateral Assessment
• Brand Image + Equity Assessment