Netpop Research, LLC offers research and consulting services in three pivotal areas of business intelligence.

Market Definition and Positioning
Identify market opportunities and hone your position through a solid understanding of the target market against current market offerings.

• Competitive Landscape Analysis
• Target Market Assessment
• Market Forecasting

Product and Interface Optimization
Streamline development plans and improve releases of new or enhanced products through observation of the user and user experience.

• Presentation and Features Analysis
• Pain-points and Frustrations
• Product Adoption and Retention

Gather market feedback with customers, advisors and gatekeepers at certain key points the development process.

• Concept, Model, Prototype Testing
• Unmet Needs Evaluation
• Interface Optimization
• Feature Optimization

Customer Satisfaction and Trend Analysis

No one at your company can make sound strategic decisions or sell effectively without updated and accurate customer information. A firm understanding of the target audience or end user is essential to the creation of successful partnerships, products, sales and communications campaigns.

• Demographics
• Psychographic Segmentation
• Attitudes + Usage Behaviors

Through various tracking techniques, Netpop evaluates the relative success or failure of new marketing and product initiatives so timely modifications can be made.

• Customer Satisfaction Tracking
• Pre and Post-Advertising Awareness
• Brand Tracking
• Advertising Effectiveness Studies for Digital Advertising