Netpop is a tracking study of the broadband population in the United States and China. We provide a framework for understanding broadband consumers—individuals who define the modern consumer market.

NetpopResearch.com provides a trusted source for market research data and insights. Specific graphs (from 2006 and 2007) may be purchased individually for credits. Credits are purchased in packages of 5 or more.

If time is of the essence, you may prefer to purchase Netpop Reports. Authored by Netpop Research Analysts, these reports cover a variety of subjects and provide a thorough analysis of data collected through our primary research activities. Each report is priced on an ad hoc basis.

Why broadband?

1. Now, more than ever, the Internet is a broadband medium. Over 70% of Internet users in the U.S. connect via broadband, a number that has increased at a 60% compound annual growth rate (CAGR) since 2000 (Nielsen//Netratings 12/99 – 6/06). Conversely, dial-up access has fallen at a 7% CAGR since 2000.


2. Broadband users are defining the modern consumer market. With every click, post, and purchase, they shape the way consumers learn, shop, talk, and play.


3. While broadbanders represent three out of four Internet users, they still comprise less than half of the U.S. population overall. Considerable growth is yet to come.


4. These “broadbanders” are an attractive target—younger, better educated, and more affluent than the population at large.

Simply stated, today’s broadbander is tomorrow’s mainstream consumer.

Netpop Research is sponsored by Netpop Research, LLC, a strategic market research and consulting firm based in San Francisco. Since 1997, Netpop Research, LLC has focused on the online consumer, establishing our unique domain expertise and creating industry-accepted metrics for understanding the modern consumer market.

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Read about our research methodology.