2007 was a watershed year for environmental action. Consumers are taking greater notice of green corporate efforts and taking those considerations into account when making purchase decisions. As retailers and manufacturers come under increasing scrutiny, they must stay ahead of consumers and maintain environmental “integrity,” both in their production processes and external communications. These are not just precautionary measures: Forward-looking manufacturers and retailers understand the opportunity in being proactive when it comes to being Green.

Our presentation, will show which product categories are coming under the greatest scrutiny currently, and provide guidelines for retailers and manufacturers aiming to create effective Green communication programs.

Please join Cate Riegner as she presents findings from a recent study at the Shopping Insights In Action 2008 Conference in Chicago. More information is available at: http://www.iirusa.com/insights/shopper-home.xml