This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content, including how they communicate and share their views and preferences online. Topics covered include participation in various communication and content creation activities by age, gender and content type as well as the reasons for involvement in such activities. Three levels of engagement in social interaction are identified and differences in behaviors, including number of people interacted with, frequency of interactions and participation in other types of social interaction are also reported.

Sections:

Introduction
Activities and Time Spent
Reasons for Involvement
The “Communitainer” Profile
Conclusions
Next Steps

July 2008