With content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the story goes. But how far and how fast that shift has occurred is one of several key topics addressed in this report. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content, media and devices – traditional and digital.

Sections:

Introduction
What Broadbanders Watch, Listen, Play & Read
How New Devices Change the Way We Watch, Listen, Play and Read
Conclusions
Next Steps

July 2008