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Netpop | Shop Quick Sheets are an introduction to some of the characteristics and behaviors that influence shoppers in each of ten product categories analyzed in the Netpop | Shop series. This Home Decor and Improvement Shoppers Quick Sheet looks at the types of home decor and improvement products recently purchased or planned for purchase, the demographic profile of category buyers, the online and traditional media sources that influence purchase decisions, the average amount spent, and average time spent considering a purchase.
February 2008
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