In its 12 year history in the United States, ecommerce has experienced the rapid rise of online shopping – defying the scam artists and credit card mishaps – to arrive at its current state of comfortable growth. 74 million Americans regularly shop online via a broadband connection, making 2.5 purchases a month across a wide array of goods online. So “life is good” – but hardly settled. This report compares ten distinct product categories, revealing areas that stand to benefit most from new technical features, areas of latent growth in online sales, and areas that face sub-par satisfaction among recent online buyers.
Sections:
Introduction
Introduction to U.S. Online Shopping
Online Shopper Profile
Online versus Retail Sales
Online Shopping Satisfaction and Future Intent
Desired Shopping Site Features
Conclusions
Next Steps
Appendix
February 2008
Number of Tables & Figures: 75
Number of Pages: 34
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