This report offers a detailed look at the "residents" who currently populate online virtual worlds. Graphs and prose analysis cover the demographics, psychographics, online activities and consumer behaviors of this innovative area of the Internet. The next three years will determine if virtual worlds can capture a broader swath of users and yield viable marketing opportunities. In the meantime, innovative marketers and product developers are wise to explore the current possibilities and track how usage and activities shift as the market expands and evolves.

Click here to access this report.