|
Consumers' mix-mode approach to shopping, weaving online and offline sources together, varies across different types of products. With an analysis of five general product categories: pricey tech-electronics, no touch services, media mesh, high touch retail, and household staples, marketers will understand which categories of products are apt to be purchased online, and how online sources could improve their influences.
February 2007
|
|
Purchase
This report must be purchased separately.
The price of this report is $495.00.
In order to purchase a report, you must register
or log in.
|
