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Nine percent or 8.2 million Broadbanders attribute a recent purchase decision to at least one source of user-generated content online, and seven percent - or 6.4 million Broadbanders - say some form of online advertisements influenced a recent purchase decision. In-depth comparisons across types of web sites, shopping topics, and sizes of shopping sites allow marketers to understand how and why online ads get different responses.
Sections:
User-Generated Content
Online Advertising
Response to Online Advertising
Response on High-versus Low-Traffic Shopping Sites
February 2007
Number of Tables & Figures: 4
Number of Pages: 10
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