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Netpop | Shop: Influence of Shopping Sites

 
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Over one-third of all purchases, and one-quarter of all retail store purchases are influenced by an online shopping site of some kind. The report compares the influence of shopping sites across multiple product categories as well as awareness and use of different types of shopping sites (331 sites in total).

 

Sections:

Influence by Product Category
High- vs. Low-Traffic Sites

February 2007

Number of Tables & Figures: 3

Number of Pages: 9

Netpop | Shop: Influence of Shopping Sites

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