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An analysis of over 1300 broadband shoppers covering over 100 types of products reveals the growing influence of online tools and resources in helping consumers make purchase decisions. Exploring the "mix-mode" shopping experience, marketers will understand the relative influence of online and offline sources on purchase decisions, and how that balance shifts when purchases are made in retail stores versus online.
Sections:
Sources Used and Time Spent
Awareness - Comparison - Purchase
Online versus Offline Purchases
Impact on Knowledge and Advocacy
February 2007
Number of Tables & Figures: 8
Number of Pages: 12
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