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Online shopping is now a regular activity for 60 percent of all Broadbanders, or approximately 55 million people in the United States (2006 estimates). This statistical "snapshot" covers the basics of online shopping behaviors, including frequency, spending, consumer advocacy, and the underlying barriers and benefits.
Sections:
Spending and Influence
Benefits and Barriers
February 2007
Number of Tables & Figures: 3
Number of Pages: 9
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