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Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of online usage and differing needs and motivations around online shopping influence how Broadbanders shop for goods? Who among broadband users are not shopping online, and what can marketers do to bring them into the fold?
Netpop | Shop aims to help advertisers, retailers and manufacturers navigate a new playing field of online sources and advertising opportunities, in order to reach the consumers who increasingly shape the success and failure of products in a 24/7 inter-connected world.
Additional focus reports will follow. Each focus report offers additional context in key topics essential to the broadband population.
Sections:
Shopping Broadband
Mix-Mode Shopping
Influence of Shopping Sites
Emerging Sources
High-Touch and Low-Touch Products
Profiling the Broadband Shopper
Industry Quick Sheets
February 2007
Number of Tables & Figures: 24
Number of Pages: 42
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