Of the 118 personal interest categories covered in this study, 53 of them generated at least 100 site mentions. Revealing what interests lead to high response scores, this section also compared response scores between shopping sites and other major category sites, high and low-traffic shopping sites, and online spending.
This section shows how gender, age, and tenure online distinguish broadbanders' responses to online ads.
Sections: Response by Interest Category
Shopping Sites versus Other Major Category Sites
High- versus Low-Traffic Shopping Sites
Response by Online Spending
Response by Demographic Groups
Number of Tables & Figures: 8
Number of Pages: 16
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