Netpop | Response: Response to Online Advertising

Broadbanders say one-fourth of the sites they visit for personal interests are likely to advertise products and brands they are interested in. Comparisons in terms of size of site and liking of site reveal what factors actually influence people's response to online ads.

Sections:

Overview
Overall Response
Response by Size of Site
Favorite versus Least Favorite Sites
In Their Own Words

December 2006

Number of Tables & Figures: 6

Number of Pages: 14

Netpop | Response: Response to Online Advertising

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