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Since the early days of the Web, the "home page" or "start page" has referred to the site that opens when a new browser window is launched. It is from this starting point that the online experience unfolds. This report covers the role of the Start Page, how long Broadbanders spend online and how they spend that time across key areas of involvement: Leisure & Entertainment, Personal Interests and Work and Productivity.
Sections:
Start Page
Daily Use
Areas of Involvement
Leisure and Entertainment
Personal Interest
Work and Productivity
November 2006
Number of Tables & Figures: 20
Number of Pages: 34
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