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By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers companies an essential industry-wide framework to drive more successful online product and marketing initiatives. Netpop | Portraits provides richly detailed profiles of the 5 groups we uncovered, with data on where they go online, what they do, and why they do it. Demographic and attitudinal data build out their profiles, providing you with a better understanding of where the online consumer market is currently, and where it's headed in the years to come.
Sections:
Time and How They Spend It
Impact on the Modern Market
Who They Are, Where They Are Going
November 2006
Number of Tables & Figures: 51
Number of Pages: 65
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