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This section portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop | Portraits to show how a users' overall attitudes and orientation to the Internet impacts adoption of pocket-net.
Sections:
Demographics
Psychographic Segments
Handset and Cellular Service Brands
March 2007
Number of Tables & Figures: 4
Number of Pages: 11
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