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Netpop | Pocket: Second Screen Loyalists

 
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We asked broadband users who are not using a mobile device to go online about the types of online activities they would be most interested in doing through their cell phone or PDA, assuming it were easy and affordable. Comparing current users' actual use and non-users' expectations, mobile product developers will further understand what practical and functional barriers of current pocket-net are and what could encourage pocket-net use.

Sections: 

Interests and Expectations
Practical and Functional Barriers
Encouraging Pocket-Net Use
Intentions to Start

March 2007

Number of Tables & Figures: 5

Number of Pages: 12

Netpop | Pocket: Second Screen Loyalists

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