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Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices.
Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the largest and fastest growing segment of the online population. Broadbanders are an important group for interactive and mobile marketerts to watch. After all, for the "third screeen" to match the power and persuasion of full-sized browsers, it will have to meet the expectations of the U.S. broadband population.
Sections:
Pocketing the Internet Today
Second Screen Loyalists
Current Pocket-Net Users
March 2007
Number of Tables & Figures: 13
Number of Pages: 19
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